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FAQ: Frequently Asked Questions
What is the difference between RexTrack and list purchase or rental services?
How does RexTrack validate email addresses?
What information is collected for each lead?
Will anyone else be receiving the same leads?
What happens in the event of complaints and non-deliveries? Will you be compensated for recipients who complain?
Co-registrations: Generating leads by targeting users who have already signed up for services, content or offers that are similar to those that you offer
Custom Leads: The client indicates the lead information he would like to be collected from each user. This information is then exclusive and will not be resold
Data validation: The user is asked a custom question (e.g., “What is your gender?) so that only desired leads are sent to the client
Data verification: The User’s data is sent real-time to a third-party for verification. If the information is not valid, it is scrubbed. Some third-party verifiers also triangulate data to ensure that the phone number, address and/or email address actually belongs to the user
Double Opt-in Marketing: Users must actively check a box or answer “yes” to receive marketing materials AND confirm this choice via an email
Exclusive Leads: Leads are that are never resold to any other buyer
Opt-in Marketing: The user must actively check a box or answer “yes.” The default option is that they will NOT receive any offers
Opt-out Marketing: It is assumed that the user would like to receive marketing materials. The user must uncheck a box that is already checked.
Scrub rate: The percentage of data that can be returned due to invalid information submitted (e.g. phone, email address)
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